Regardless of age, regardless of place, irrespective of the company we happen to be in, all of us need to get the importance of branding. Our most important task will be to be head marketer for the branding of ourselves in business today.
Take, for example, the branding of some well known public figures who have successfully made multiple social media profiles to brand themselves. They’ve made a Tumblr, an About.me, Twitter, Instagram and others all showcasing their personal brand in a professional manner.
Who understands it? Every single Web site patron including major political figures. In fact, the web makes the claim for branding more directly than any packaged good or consumer product ever could. And today, because pretty much anybody can. Thus how do you know which websites are best to visit, which site you should bookmark and which sites are worth going back to? The simple answer is all about branding. The sites you return to are the sites you trust. They are the sites where the brand name tells you that the visit will likely be worth your time — again and again. The brand is a guarantee of the value you will receive.
Branding breathes life into your career marketing documents (which are often quite “flat” and “boring”) and creates a pictorial way to generate interest in you, allowing you to gain leverage much quicker and at a higher compensation level. In the event you are solopreneur or a small or medium business owner, branding is good for you to hone in on the target market you want to service and develop highly differentiated messages for that crowd. When you navigate a different career idea, go job hunting, or a small business idea you want to launch with your unique brand, you are working from a position of power.